TikTok is introducing a new feature that permits them to lessen the volume of artificial intelligence-produced media appearing in their timelines. This step comes as the platform revealed that it currently hosts in excess of 1 thousand million AI-generated clips.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global release. This advancement comes amid a surge in content created by AI, driven by recent AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the quickest rising video streams on a competing service primarily display content made by AI. A large amount of this material is considered low-quality AI content, a label for inferior, bulk-generated content that is often nonsensical or dreamlike.
Based on user feedback that many people enjoy content made with AI tools, ranging from digital art to science explainers, and we intend to give people the ability to see more or less of that, according to their own choices,” said a spokesperson.
Scale of AI Content
The platform disclosed that there are presently 1.3bn videos on its service tagged as AI-generated. Collectively, more than 100 mn videos are uploaded to the service every day, making AI content a minor percentage of its total content library.
Customizing Your Feed
Viewers will be capable of reduce or increase the level of AI-generated videos they watch by using the content preference feature in the app and choosing “AI-generated content”. Additional categories that can already be modified under the tool cover news, style, cosmetics, and movement.
Content Labeling and Policies
TikTok’s rules require creators to identify “realistic” AI-made content, and it bans malicious AI impersonations of well-known individuals or critical incidents. Any believable artificial content that is without a tag can be removed under its user guidelines.
Additionally, the platform will henceforth apply an AI-generated tag to content made using its own AI tools, or identified by an cross-platform project for spotting AI-generated material. This step is designed to deter users from seeking to evade the tagging system.
Educational Initiatives
TikTok is additionally introducing a $2 million awareness program for professionals and organizations to produce educational content about using AI responsibly. This project will assist non-profit groups specializing in educating computer science.
Moderation Strategy
The platform has defended its moderation strategy, during debate over intentions to lay off hundreds of review team members in the UK. It is set to cut hundreds of positions in its user protection department in its British office, with labor groups and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead stated that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most graphic content prior to it is viewed by humans. TikTok announced a significant reduction in disturbing and violent content seen by safety staff over the previous year due to reliance on its machine learning processes.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is why a significant AI assistance is making a difference work at speed.”
